Magroove was founded by musicians and for musicians, aiming to bring new air to the music industry. Its mission is to put the interests of the independent artist first. Services for the artist include easy and free digital distribution for over 40 streaming services around the world. Skinny is also a musical recommendation app, offering truly relevant suggestions through AI. Technology allows really accurate recommendations because it is based on musical similarity, thus giving independent artists a platform to spread their work side by side with the biggest names in the industry.